Posts Tagged ‘NauticalUrge’

15
Jun

Digital Short: 10-Second Video That Sums Up My Day…


Video Blog: A quick 10-second video that sums up my day today…


Camera Platform: iPhone 3GS
Post-Production: Sony Vegas Pro 8.0c
Project Length: 12 Minutes



*If you enjoyed this article, or even if you didn’t, please feel free to leave a comment below!

28
May

Why I Don’t Participate in “FollowFriday”

#FollowFriday is the simple act of tweeting about who you feel is important enough to follow on social networking sites such as Twitter.  In fact, on Twitter, it has become one of the most looked-forward to trends on Fridays.  However, you’ll notice that neither my @CommunityMGR nor my @NauticalUrge accounts participate in this social media ritual.

Several colleagues have recently asked me why it is that I choose not to participate, and my answer is simple.

Whereas the original concept of #FollowFriday is a great reason to participate, the adopted method of participating in this trend has lost the original intent.  More often than not, most individuals are simply tweeting a 140 character tweet listing off 4-5 twitter followers, but fail to indicate WHY I should be following them.

Why should I pay attention to a tweet that simply lists off a bunch of twitter usernames, but contains no valid reason for why I should spend the time visiting their profiles?

I still believe in the concept, but I don’t agree with the method in which #FollowFriday is being carried out.  This isn’t paying-it-forward, or even social media anymore, it’s become SOCIAL SPAM.

Therefore, I’ve decided to make #FollowFriday more personalized and social.  Starting today, I’ll be doing #PhotoFridays.  I’ll be posting a photo of those individuals whom I feel are important enough, or interesting enough, to follow on various social networks.  In fact, I’ll be asking for photos of selected individuals the day of my #PhotoFriday post (hence the name).  Along with their submitted photos, I’ll be adding in a short personalized blurb about how this individual has touched my life, and why they should be followed.

My next post will be the first #PhotoFriday post in what I hope will be a new trend that brings a personalized and social concept back into #FollowFriday…

30
Jul

Internet Strategy Forum 2009

Internet Strategy Forum Summit West
Portland, OR ~ July 23-24th

Executive keynote presenters from Forrester Research, Hewlett-Packard, Intuit, Xerox, Intel, Welchman Pierpoint, Portland Trail Blazers and more; sharing their insights and ideas about Internet strategy — How to best leverage the Internet & integrate it into business strategy.

Having attended this conference last year, I had huge expectations for the 6th Annual Conference, and to my delight, all my expectations were once again satisfied in excess.

Featuring highly respected speakers from some of the world’s most established brands, the Internet Strategy Forum has once again provided a highly detailed and thorough conference which allowed these business giants to share their unique insights into how their organizations have been able to leverage the power of the internet, and to develop their brands and following while decreasing overall marketing expenses through Social Media strategies.

The Featured Speakers & Keynotes Included:

  • Jeremiah Owyang
    Sr. Analyst, Forrester Research
  • Katherine Durham
    VP of Marketing (Imaging & Printing Division), Hewlett-Packard
  • Johan Jervoe
    VP of Creative & Digital Marketing, Intel Corporation
  • Sheila Tolle
    VP of Marketing Small Business, Intuit
  • Duane Schulz
    VP of Interactive Marketing Xerox
  • Lisa Welchman
    Founding Partner, Welchman Pierpoint
  • Chris Dill
    Chief Information Officer, Portland Trail Blazers

As was the case last year, and which I hope to continue in years to come, I posted many of the key points to my Twitter Stream (@CommunityMGR), and the following are the key points which were included in my stream…

  • Amazingly, my @BrightKite posts from #ISF 2008 are still on PG #1 of the Portland Governor Hotel: http://su.pr/30bHmM#ISF09

  • Katherine Durham, VP of Marketing, Hewlett Packard. 50% of Top10 sites are Social Media related. #ISF09

  • Mobility Trend: 85% of Consumers have Mobile Access. Video Trend: 77% of Americans watched a video last month… #HP #ISF09

  • Review Trend: Instant Credibility via peer reviews. Negative Reviews can actually convert at higher rates due to ALT Peer POV. #HP #ISF09

  • RT @caseorganic People spend 14 hrs/wk or 40% of time online, whereas advertisers are spending 5% of budget online. @KatherineDurham #ISF09

  • HP Success Factors: Maximize Online In-Store Integration, Integrate Social Media, Commit, & Experiment. #HP #ISF09

  • HP Consumer Data: 96% of Consumers Research Online, but 79% of those Consumers still purchase In-Store! #HP #ISF09

  • Social Networking at HP: Listening is good! Talking is good! Collaboration, Sharing, Developing FRIENDS: Trust, Context, Ideas. #HP #ISF09

  • Social Networking: Make it easy…Give to your friends…Tell a story…Share the spotlight…Be a good friend! @KatherineDurham #HP #ISF09

  • Neg. Reviews can drive conversions because what doesn’t work for one consumer, may be PERFECT for another consumer. #HP #ISF09

  • Measurement: Targeted Auduence, Blog Mentions, Tweets, Social Bkmrks? Est baselines and rank. What’s the current tone? Be innovative! #ISF09

  • PPL have always talked about your products, but now what they say is permanent and worldwide. Power shift from Company to Individual. #ISF09

  • CEOs and Journalists are some of the LEAST trusted. Only 30% Trust what Companies say, and are more inclined to trust peers. #Intuit #ISF09

  • New Norm: Voice of Individuals is unleashed. Cost of publishing is $0. Individuals about belonging, self-esteem, self-actualization. #ISF09

  • Fastest growing group on Social Networks (ie: Facebook) are over the age of 45! Social Equillibrium from young to older. #ISF09

  • The Traditional News Cycle is too slow. News outlets are picking up stories days to weeks behind emerging Social Media Channels. #ISF09

  • Channels like Twitter allow companies to help customers WHERE THEY ARE. Personalize with indiv photos, NOT logos as avatars. #Intuit #ISF09

  • “Crashing” other peoples Communities without engaging = FAIL. Choose the SM Communities which contain your audience and engage! #ISF09

  • Top 5 Challenges: Low Budget, Lack of Staff, Lack of Career Path Opportunities, Not High Enough Management Level, Competitive Salary. #ISF09

  • Businesses which fail to realize the importance, role, and potential of the Internets’ impact on business are subject to dying off. #ISF09

  • “Without STANDARDS, Wikipedia would look like most of your websites…” quote by Lisa Welchman ~ Ouch, and yet so true! LOL #ISF09

  • Ice Breaker: “Cursive is a dinosaur language. It’s all about DIGITAL today!” (ie: “idk”) #ISF09

  • Power continues to shift to communities over brands- ultimately resulting in institutions. @jowyang #ISF09
  • Technology Changes > Drives Consumer Behavior > Business Adoption… #ISF09

  • 5 Eras of Social Web: Relationships, Functionality, Colonization, Context, & Commerce #ISF09

  • Linkedin’s Application Framework: The Intranet has been outsourced to Social Networks. “Fishing where the Fish Are…” #ISF09

  • Trend of applications becoming more important than traditional websites. Corporate websites continue to fragment into Communities. #ISF09

  • The Era of Social Context: Social Contracts will emerge. Consumers will share info in exchange for improved experiences. #ISF09

  • Social Networks will become next-generation CRM Systems. Advertising Agencies could flip to representing the Community to Brands. #ISF09

  • SM Challenges to Consider: Privacy, Social Network Burn Out, Legal Issues, Noise from Ambient Intimacy, and Extremism. #ISF09

  • Era of Relationships: Join the conversation where it exists; Fish where the fish are! #ISF09

  • Era of Functionality: Shatter your corporate website; let it spread to the Community. #ISF09

  • Era of Colonization: Focus on advocates, and aggregate the conversation. #ISF09

  • Era of Context: Flexible Websites, and more content inventory. @jowyang #ISF09

  • GI Gen (84+) and Baby Boomers (44-63) are both Generations concerned with things GREATER than themselves… So what happened? #ISF09

  • 28% of the typical workday is interrupted by unwanted info. Most B2B Companies waste the bulk of their digital marketing investment. #ISF09

  • Chris Dill, CTO of the Portland Trail Blazers agrees… there are SERIOUS problems with the C-Level Execs not getting it [trends]. #ISF09

  • When Marketing and IT Departments don’t collaborate on initiatives, you ultimately set your business up for failure… #ISF09

Jul

Visualization of the ISF Summit

all-overview-stream-graphs

Shortly after the Internet Strategy Forum Summit West in Portland, OR last week, I stumbled upon an excellent article written by Amber Case that visually graphs the Twitter trends, volume, and buzz from the ISF Conference.

Not surprisingly to myself nor @TaylorBarr, quite a few of my tweets were picked up in this blog post, and I wanted to share it with those interested in tracking and visualizing Twitter trends, volume, and “buzz” resulting from events.

Visualizing the ISF Summit 2009
By Amber Case, a cyborg anthropologist, internet marketer, and speaker from Portland, Oregon.

You can contact her at CaseOrganic[at]gmail.com, or on Twitter at @CaseOrganic.

14
Apr

Bio for the TABJ's Social Media Panel

After attending last years Holiday Social, co-hosted by the Triangle Association of Black Journalists (TABJ) and the Triangle Association of Asian Journalists (TAAJ), I have been invited to speak this Saturday, April 18th on a Social Media Panel. The topic of this SM Panel is “The Role of Social Media for Today’s Journalists.”

I was asked to provide a short bio to be used in collateral for the conference, and I decided that instead of providing a typically stiff and boring professional bio, that I would write a more comical bio:

“James Wong is not your typical Boston, MA transplant. He is a dynamic figure on many online communities. At age 12 he was a System Operator of two local Bulletin Board System (BBS).

Often, you will find him scaling verses with tactical karaoke precision at your local pub. Attended NCCU and NCSU to learn the skills necessary to write code for the military application of Tactical Digi-Pet keychains.

A few years ago, he discovered the meaning of life but forgot to blog about it. He has spoken at various conferences to MBAs, CEOs, and Industry Experts; while secretly wanting to be them.

He has successfully developed Social Media strategies and initiatives that have positioned his clients as recognized Social Media Leaders. Most importantly, both Miss America and Miss Universe proudly display “I [HEART] WONG” posters in their dressing rooms.”

Of course, there’s a second version which I wrote, but did not submit to the TABJ. This bio I have reserved for more personal uses, such as my Facebook profile and such…

“I am a dynamic figure in American society. Often, you will find me scaling verses with tactical karaoke precision. Disc Golf isn’t just a passion, it’s a key to the secret of life itself.

Years ago, I discovered the meaning of life but forgot to blog about it. The CIA is afraid of my Asian Persuasion. The FBI has a poster of the ‘WONGINATOR’ on their wall. I have spoken at Conferences to MBAs, CEOs, and Industry Experts. I want to be them. I hack Twitter and Facebook walls, and redecorate them. Both Miss America and Miss Universe have ‘I [HEART] WONG’ posters in their dressing rooms.

I live life cautiously, yet risk everything for that which drives me. I regret nothing, yet often look back at lessons learned and opportunities untaken. I once rode a mechanical bull until it retired from service from a bad hip.

I woo women with dance moves that would make Steve Urkel seem like a champ in Dancing with the Stars. Sometimes the words just flow out of me like Paris Hilton’s skirt in the wind.

My friends and family are my strength, passion, and soul. Ever since I saw “It,” clowns scare me. Relationships come and go like feathers upon the wind, yet true lifelong friends will weather through the worst of storms like mountains.

I can change a tire in seven minutes flat. I once defended my friends from a wild bucket of Yuengling; the threat was consumed within minutes. I was awarded the key to the city, but lost it in a full contact bingo game. Liquor? I hardly even know her!

Some call me the ‘Oriental Cowboy’ (‘The O.C.’), yet I’d rather be a light fixture than a rug. I was born vertically challenged and with ‘slanted eye syndrome,’ but I’m a Expert Pistol Marksman.

Life is a seemingly endless Sea of the Mundane… I am the lighthouse that brings to light the joys of your youth, the fun you’ve been missing, and the crazy times you never had in your life… “